墙绘In the Internet era, should traditional toy retail channels be completely changed to cope with market changes?The answer is no.The rapid development of online channels has put traditional toy retail channels under great pressure, and breakthroughs need to be sought through changes.But the industry also needs to recognize that traditional toy retail channels have advantages that online channels do not have, the most important of which is experience.
Born in 1760, Hamres is the world's oldest toy retail brand.Able to inherit more than 260 years of history, Hamres adheres to the concept of bringing toys into life, allowing children to play with toys to their fullest through life-oriented scenes.Specifically, activities such as live toy performances, interactive games with toys as the carrier, IP (brand image) parades or meetings are held to enhance children's interest in toys and enhance children's interaction with toys.When a child becomes interested in toys, he will have the desire to buy them.In addition, toy retail channels can also establish a membership system to provide members with customized activities and services.
In addition to the services of these software, store design and atmosphere creation are also very important, such as matching a unique shelf for fun and good-looking toys to attract children's attention; playing music that is widely liked by children to create a relaxed and happy atmosphere.
