墙绘1. Grasp the main positioning of the mascot
The main image of the mascot is set based on the company's industry attributes, business philosophy, corporate culture, and product characteristics. On this basis, equipment elements representing the characteristics of the enterprise and product are added.
2. Pay attention to the image and creativity of the mascot
Creative elements come from corporate culture, industry characteristics, background relationships, regional characteristics, religions, legends, etc. Only by reorganizing these will the subject image be more full. So the core of creativity is element combination and symbolic association. Mascot design must abandon the constraints of fixed thinking. Mascots emphasize the high refinement of concrete styling elements, ignore intuitive and realistic images, and focus on conveying the essence and concepts.
3. The design of the mascot must be friendly
From the perspective of consumer psychology, affinity is equivalent to the first service impression, which promotes the audience who are seeking to become interested in the mascot temperament and further perceives the characteristics of the company's products and services, so as to develop a strong emotional identity.
4. The design of corporate mascots should be differentiated
The mascot is anthropomorphic image with strong visual strength. Only with unique visual images can consumers selectively remember them by default. Looking back at the market development, starting from the early quality era of "the fragrance of wine is not afraid of deep alleys", it has experienced the era of packaging of "homogeneous competition is more competitive than selling appearance", and has entered the era of "brand image shaping", and will change and progress in the future, but it has been clearly seen that image differentiation is a must for identifying enterprises and products.
5. Dynamic application of corporate mascots
Only when the mascot shape changes from static to dynamic and changeable can it be well applied in the process of corporate brand communication and theme marketing activities. The role of mascot needs to be diversified. While carrying the core corporate concepts, it must also be recognized by consumers in the promotional theme atmosphere of different products and services.
How to design a corporate mascot? The above are the basic principles that need to be followed when designing patterns and meanings of corporate mascots. The comprehensive application of principles will reorganize and construct images representing different cultural characteristics, and ultimately design a mascot that everyone loves.
